Use OGX Purple Toning Shampoo as often or little as you like to create a personalized toning treatment for silver, pre-lightened or natural blonde hair.
Freshen Up Your Color: Can’t make it to the salon? Extend the life of your color by brightening and color-correcting yellow tones to help protect from color fade with this highly pigmented shampoo formula.
Refreshingly Nourished: Give your hair that fresh and vibrant look and feel again-and-again with this potent purple toning shampoo made with keratin, purple fig and iris. Invigorate your senses with notes of blood orange, papaya butter and coconut milk.
Personalize Your Tone: The more often you use it, the more toning power it has. Use it as often or as little as you need to keep that fresh-from-the-salon look